5 Common Mistakes When Purchasing Precious Metals


Investing in precious metals is a time-honored strategy for preserving wealth and diversifying your portfolio. However, it’s not without its pitfalls. To make the most of your investment, you must avoid the common mistakes that many newcomers make. In this article, we dive into the five most frequent errors when purchasing precious metals, and provide you with tips on how to sidestep them. Let’s get started!

Common Mistake 1: Lack of Research

1.1 The Importance of Research

The first and perhaps the most critical mistake when investing in precious metals is failing to do your homework. Precious metals, including gold, silver, platinum, and palladium, have unique market dynamics, and understanding these is vital for a successful investment.

Before you start investing, spend time researching the following aspects:

  • Historical performance: Review how precious metals have performed over time to get a sense of their potential as an investment.
  • Market drivers: Learn about the factors influencing the prices of precious metals, such as economic conditions, geopolitical events, and market sentiment.
  • Investment options: Explore the various forms of precious metal investments, including coins, bars, exchange-traded funds (ETFs), and mining stocks.

1.2 Trusted Sources

It’s crucial to gather information from reliable sources. Many websites, books, and experts specialize in precious metals, and seeking their guidance can help you make informed decisions. Always cross-reference information and be wary of any sources that promise unrealistic gains or make extravagant claims.

Common Mistake 2: Not Setting Clear Objectives

2.1 Defining Your Goals

One common mistake is investing in precious metals without clear objectives. Your investment strategy should align with your financial goals. Are you looking to protect your wealth, diversify your portfolio, or speculate on price movements? Setting clear goals will help you determine the right type of precious metal to invest in and the appropriate allocation of your resources.

2.2 Diversification

Another aspect of goal-setting is diversification. Precious metals are just one asset class, and putting all your money into them can be risky. A diversified portfolio that includes stocks, bonds, and real estate can help mitigate risk. Determine the percentage of your assets you want to allocate to precious metals based on your investment objectives and risk tolerance.

Common Mistake 3: Ignoring Quality

3.1 Purity and Authenticity

The quality of the precious metals you purchase is of paramount importance. Gold and silver, for example, come in various purities. Gold is commonly available in 24-karat (99.9% pure) and 22-karat (91.7% pure) forms, among others. Silver comes in pure silver (.999 fine), and is often seen in sterling silver (.925 fine). At Treasure Coast Bullion Group, we only deal with investment-grade physical bullion. That is the purest form available to investors.

3.2 Rarity and Collectability

Many precious metals dealers will sell rare coins or collectable coins, known as numismatics. These coins typically come with huge dealer mark ups, that many investors won’t recover if they ever choose to sell. If you are a collector, that is fine, just know that generally, the melt value of the precious metal will have to increase dramatically in order to recoup the cost of the dealer markup.

Common Mistake 4: Timing the Market

4.1 Dollar-Cost Averaging

Attempting to time the precious metals market is a common error. It’s challenging to predict short-term price movements, and many investors have lost money by trying to do so. A better approach is dollar-cost averaging, where you regularly invest a fixed amount of money, regardless of the metal’s current price. Over time, this strategy can help you accumulate precious metals at various price levels.

4.2 Avoiding Panic

Another aspect of market timing is avoiding panic selling. Precious metal prices can be volatile, and it’s not uncommon for them to experience significant fluctuations. Sticking to your long-term investment plan, especially during turbulent times, is key to success. Panic selling can lead to significant losses. It’s often joked about that if you do the opposite of your emotions, you will come out ahead; when your emotions tell you to sell (fear), you should be buying, and when your emotions tell you to buy (greed), you should be selling (this is not financial advice).

Common Mistake 5: Improper Storage and Security

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5.1 Safe Storage Options

Once you’ve acquired precious metals, storing them securely is crucial. There are several storage options to consider, each with its pros and cons:

  • Home storage: Some investors prefer to store their precious metals at home in a safe or a hidden location. However, this can be risky in the event of theft, fire, or natural disasters. Learn more about this in our YouTube video “What are the Risks of Storing Precious Metals at Home
  • Bank safe deposit box: Many people opt for safe deposit boxes at banks to keep their precious metals secure. While it offers good protection, it may limit your access to your investment. It is also important to read the fine print, as many safe deposit box contracts discourage the storage of precious metals for a variety of reasons.
  • Third-party depositories: Specialized storage facilities provide secure storage for precious metals. These facilities offer advanced security measures and insurance for your assets, making them an excellent choice for larger investments. We offer our MetalsEdge Account as a fantastic storage option!

5.2 Insurance

Whether you choose to store your precious metals at home, in a bank, or a third-party depository, it’s essential to have adequate insurance coverage. In the unfortunate event of theft, damage, or loss, insurance can help you recover the value of your investment. Most, if not all, third-party bullion depositories offer insurance. However, for home or safe deposit box storage, consult with your insurance provider to ensure that your precious metals are adequately covered.


1. What are the most common precious metals for investment?

The most common precious metals for investment include gold, silver, platinum, and palladium.

2. How do I know if a dealer is reputable?

Look for dealers with a long-standing reputation, proper licensing, and membership in industry associations. Research online reviews and testimonials to gauge their credibility.

3. Is it a good idea to buy numismatic coins as an investment?

Numismatic coins are often purchased by collectors and may carry huge premiums above the metal’s intrinsic value. If you’re primarily interested in the metal’s investment value, consider bullion coins or bars instead.

4. What is the best way to start investing in precious metals?

The best way to start investing in precious metals is to conduct thorough research, set clear investment objectives, and choose a reputable dealer. Consider consulting with one of our precious metals specialists to create a well-rounded investment strategy.

5. How do I protect my precious metals from theft?

Storing your precious metals in a secure location, such as a home safe, bank safe deposit box, or a third-party bullion depository, is an effective way to protect them from theft, loss, or damage. Additionally, having proper insurance coverage is essential for added security.

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